Experiments around global youth insights, applied game design, prototyping and experiential world building

Writers

Game Design Principles to Improve AI-Enabled Experiences

IDEO Play Lab's Kezie, Lauren and Keren share insights on how to prototype, position and world build with AI-enabled experiences
Feb 13, 2024
min read

Behind the Scenes: Making an AI-Infused Holiday Wishing Well

Three Principles We Applied When Designing a Holiday Card With Gen AI
Feb 6, 2024
min read

Playful Rituals, Stronger Teams: Lessons from IDEO Play Lab

Part 2 from our series on Play x Work: Setting teams up to feel seen
Jan 25, 2024
11
min read

4 Tools to Playfully Bring Strategy and Rigor to Your Design

Strategy can be playful too y'all
Dec 15, 2023
min read

What game design can teach us about leading teams at work

Part 1: Setting teams up for Success
Nov 29, 2023
6
min read

The power of roleplay: designing Gen AI products that pass the Gen Z vibe check

From safety and privacy concerns around Snapchat AI to hallucinating chatbots, these “creepy” occurrences highlight the increasing sense of worry and backlash many of us feel around the rapid pace of AI development.
Sep 12, 2023
4
min read

The Insight That Could Change How Schools Think About AI

Apprehension about AI is everywhere, but few industries are passing judgment and regulation as quickly and decisively as education.
Aug 8, 2023
4
min read

Will AI interfere with relationships? Gen Z thinks so.

Earlier this year, Snapchat introduced My AI, a relentlessly cheerful chatbot powered by OpenAI’s GPT technology. The avatar, pinned to the top of your chat feed, was ready to respond to every passing thought, be your 24/7 rant buddy, or even…your new best friend.
May 31, 2023
6
min read

Gen Z to AI: Don't kill my creative vibe

AI helped you with your final paper and made your workout plan—why not have it help resolve a conflict between you and your friends, or help you pick your career?
May 25, 2023
5
min read

Is Gen Z ready to embrace AI? It's complicated.

Screenagers. Digital natives. The TikTok generation. It's hard to find an epithet for those born between the mid 1990s and early 2010s—aka Gen Z—that doesn’t call out a dependency on technology. It wouldn’t be a stretch to assume, then, that those between the ages of 12 and 25 would glom onto everything generative AI.
May 17, 2023
5
min read

Designing a Video Game on a Very, Very Small Scale

When’s the last time you had to design for something as small as a pixel? In recent years, with the advance of retina displays on computers, tablets and phones, it’s easy to forget that pixels are still the building blocks for everything you see on the screen. (These new displays still use pixels; they’re just so small they can’t really be seen.) In the past, user interface designers had to build to pixel-perfect precision to avoid blurry aliasing effects and issues with displaying fonts on lower-resolution screens; today, this is all but a thing of the past.
Sep 14, 2020
min read

A Toy Designer Shares His Secrets for Killer Halloween Costumes

It’s spooky season, and we’re feeling that familiar dread of what to wear, what to make, or even where to find inspiration flood in. At a company where design is close to a religion, coming up with an eye-popping costume is the Holy Grail.
Oct 18, 2017
min read