You're playing a digital game where your only job is to move a circle across the screen. There's just one catch—you have to wait.

IDEO Play Lab's Kezie, Lauren and Keren share insights on how to prototype, position and world build with AI-enabled experiences

Three Principles We Applied When Designing a Holiday Card With Gen AI

Part 2 from our series on Play x Work: Setting teams up to feel seen

Strategy can be playful, too, y'all

Part 1: Setting teams up for Success

Understanding how the first digitally-native generation engages with AI through a tried-and-true Play Lab method: roleplay. This allowed us to think beyond current technical constraints to think about what Gen-Z really wants from this technology.

Apprehension about AI is everywhere, but few industries are passing judgment and regulation as quickly and decisively as education.

When’s the last time you had to design for something as small as a pixel? In recent years, with the advance of retina displays on computers, tablets and phones, it’s easy to forget that pixels are still the building blocks for everything you see on the screen. (These new displays still use pixels; they’re just so small they can’t really be seen.) In the past, user interface designers had to build to pixel-perfect precision to avoid blurry aliasing effects and issues with displaying fonts on lower-resolution screens; today, this is all but a thing of the past.