Rusha Sopariwala is a Digital Product and Interaction Design Director at IDEO, where she partners with clients and multidisciplinary teams to identify opportunities, shape product strategy and vision, and drive execution from concept through delivery. From launching 0 to 1 digital products to co-founding a startup and growing it from zero to 10 million customers, Rusha brings diverse experience in building products and transforming existing platforms into strategic growth drivers, leveraging emerging technologies in both the entrepreneurial and enterprise space.