The problems we’re being asked to solve are changing. It’s less about helping partners innovate in incremental ways, and more about big transformational shifts in how we live and work. Two of those shifts: generative AI, and our rapidly changing climate.

In June, the National Eating Disorders Association decided to shut down an AI-powered chatbot called Tessa. “She” was supposed to serve as a 24-hour counselor for people dealing with eating disorders. Instead, psychologists and activists found Tessa was offering dieting tips.

Are you using ChatGPT yet? If the answer is no, keep reading. For anyone whose day job involves creating things—proposals or presentations that require fact-finding, writing, imagery, and video—it's changing how we make stuff. Love it or fear it, generative AI may be our new co-worker. And to ensure this co-worker is ethical, friendly, and aligned with our intentions, we must first explore it.