Kristin Kelly is A Design Director focused on brand strategy and expression at IDEO. From helping start-ups from scratch to working with complex organizations to redefine their narrative, KK is energized by communication challenges. She leads multi-disciplinary teams and clients through the process of human-centered design so they can connect with people and grow. But not just grow for growth's sake, uncovering new opportunities to become more culturally relevant and have a positive impact in the world.