Juliette Laroche
Edges explored
material swatch for rendering with eyes
material swatch for rendering with eyes
Emerging Technology

Designing Materials for Better Storytelling with Generative AI

Everything that surrounds us tells a story, from architecture to the furniture we use to the utensils we eat with and the fashion we wear. Materials help shape those stories, communicating how it’s meant to be used and how it needs to be cared for. Industrial Designers must consider material properties, colors, function, lifespan, and cost-effectiveness when bringing a physical design to market. And digital creators must think about the physical properties as if they were in the real world. At the moment, the only creative constraint is we’re limited to using the materials we know exist. But what if we could wave a creative “I-wish-wand” and design a material first?
May 22, 2023
min read