Turns out, it knew where human connections happen.

AI doesn’t think like us. That’s what makes it worth designing with.

We often frame professional burnout as a need to disengage: to step away from screens, quit a job, take a sabbatical, and get one’s attention back.

Last Fall, we hosted a research session with Gen Z students in our IDEO Cambridge studio. When we broached the topic of technology, we quickly discovered that the students were unanimously opposed to anything that contained the word “AI.”

Grishma Rao and Jenna Fizel reflect on their SXSW talk where they had participants make a book using a suite of custom AI tools.

How we got an LLM to facilitate group authorship of a manifesto about AI tools.

My household is pretty committed to using technology for creativity.

What if you could learn everything you wanted to know about a product just by asking it directly? What would you ask for a pair of jeans, if these pants could talk?

Bringing back a beloved technology from the dead with AI-generated imagery to envision the future of downtown Washington, D.C.

Everything that surrounds us tells a story, from architecture to the furniture we use to the utensils we eat with and the fashion we wear. Materials help shape those stories, communicating how it’s meant to be used and how it needs to be cared for. Industrial Designers must consider material properties, colors, function, lifespan, and cost-effectiveness when bringing a physical design to market. And digital creators must think about the physical properties as if they were in the real world. At the moment, the only creative constraint is we’re limited to using the materials we know exist. But what if we could wave a creative “I-wish-wand” and design a material first?

A few weeks ago, my co-worker, Daniel DeRuntz, was sharing his thoughts about generative AI images and how they are really more of a “vibe” than a specific depiction of real things.