Fabian Herrmann is A Senior Director, Fabian helps run IDEO’s Consumer Products and Retail practice. Focused on the intersection of brand, product, and strategy, he is at his happiest when thinking about all three simultaneously to create holistic customer experiences from the inside out: defining an organization’s strategy and ambition, and designing how it comes to life in product and communication, all in service of building meaningful, emotionally resonant connections with consumers.